Neuro Marketing: How to press the BUY Button

The verbal responses of consumers, to questions such as, "What is your preference?" or "What is the brand, product or service you like", don't always give the right answers. To obtain a more accurate picture of consumer inclinations and wants, some marketing research analysts have turned towards, 'neuromarketing'.

This new field in market research is described as, "Neuromarketing helps you understand and reach the parts of the brain that decide". The subconscious mind constitutes the parts of the brain that decide. According to neuro-scientists, " As much as 95% of our decisions are made by the subconscious mind". Therefore, this has prompted some of the world's prominent companies and businesses to apply technological breakthroughs in the field of 'neuro-science' to improve their products, services, etc, along with their marketing strategies. 

I hold the opinion, that neuromarketing, would  help industries attain or achieve better consumer satisfaction, thus an advantage for both consumers and companies.  Neuromarketing, would also benefit companies, as they need not rely on the consumer's ability to express their opinions, but instead extract information from their subconscious mind, which has been proven to make the final decision 95% of the time. Neuromarketing, might also have adverse effects on the consumers. Companies intend to use neuromarketing to trigger certain emotions in the consumer, which would in turn influence the consumer's decision to buy. For example, the human brain is higly influenced by smell, this is due to the fact that some of our primitive instincts have been retained, through evolution. The human brain is called a reptilian brain and brain activity is affected by  odour. So companies might try and sell substandard or unwanted goods, buy inducing the brain using trigger factors such as smell or odour, which might be perceived as pleasant or pleasing. There are many such trigger factors. Neuromarketing is all about understanding the consumer's innate perception of products, services, etc and then, using this knowledge to allure consumers to buy products, by appealing to their subconscious mind.

Sources:
http://neuromarketing.ning.com/ 

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470601779,descCd-buy.html